Problem:
A CEO faced reputational risk due to an SEC violation charge appearing prominently in Google search
results, including authoritative listings from SEC.gov. Although the matter was resolved, the visibility of
this content continued to impact investor and stakeholder perception.

Our Approach:
Digital Crisis Management executed a long-term executive reputation strategy, focusing on authoritative brand positioning, content development, and search result suppression against
high-authority domains.

Results:
By month nine, the SEC-related negative content was successfully pushed off the first page of Google
search results, resulting in improved online perception and reduced reputational risk.