Problem:
The client, a financial advisor, had multiple negative news articles appearing prominently in Google
search results. These articles referenced alleged regulatory violations that were ultimately dismissed,
yet continued to impact his professional credibility and client trust.

Our Approach:
Digital Crisis Management implemented a targeted suppression and reputation repair campaign. This
included authoritative content development, strategic SEO, and brand asset promotion to ensure
accurate, positive information ranked above outdated negative coverage.

Results:
By month four of the campaign, all negative articles were pushed beyond page three of Google search
results, significantly reducing visibility and restoring confidence among prospects and existing clients.