Challenge:
A law firm was impacted by a Google search result highlighting the disbarment of a former attorney.
This isolated incident did not accurately represent the firm, yet prospective clients were hesitating or
disengaging.

DCM Strategy:
DCM executed a focused suppression and narrative-control strategy designed to elevate authoritative
firm content and displace outdated or misleading search results.

Outcome:
Within four months, the disbarment-related article was pushed off the first page of Google search
results, restoring confidence and eliminating friction in client intake.