Challenge:
A medical app company experienced reduced user acquisition after a critical article mischaracterized
its mission and effectiveness in pregnancy prevention education.

DCM Strategy:
DCM deployed a long-term authority-building and suppression strategy to counteract negative press
and stabilize brand visibility across search.

Outcome:
Within one year, the negative article was fully suppressed off the company’s first page of Google
search results, allowing user growth and public trust to rebound.